Effect of Live Chat on Traffic‐to‐Sales Conversion: Evidence from an Online Marketplace-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Effect of Live Chat on Traffic‐to‐Sales Conversion: Evidence from an Online Marketplace

Published:2020-12-10 Issue:5 Volume:30 Page:1201-1219
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Sun Haoyan¹,Chen Jianqing²,Fan Ming³

Affiliation:

1. Department of Decision and Technology Analytics College of Business Lehigh University Bethlehem Pennsylvania 18015 USA

2. Jindal School of Management The University of Texas at Dallas Richardson Texas 75080 USA

3. Michael G. Foster School of Business University of Washington Seattle Washington 98195‐3226 USA

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.13320

Reference81 articles.

1. Location, Location, Location: An Analysis of Profitability of Position in Online Advertising Markets

2. Hierarchical Bayes Models: A Practitioners Guide;Allenby Greg M.;SSRN Electronic Journal

3. Differential Effects of Provider Recommendations and Consumer Reviews in E-Commerce Transactions: An Experimental Study

4. Metrics for the New Internet Marketing Communications Mix

Cited by 41 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. The inverted U-shape of consumer reviews and conversion rates: The moderating role of store longevity and transaction volume on service-selling platforms;Journal of Retailing and Consumer Services;2025-01

2. Informing or persuading? Unveiling the complex dynamics of live chat in online labor markets;Journal of Retailing and Consumer Services;2024-09

3. Advertising strategies of one e-commerce platform and competitive sellers in a supply chain under agency mode;INFOR: Information Systems and Operational Research;2024-08-30

4. Live-Streaming Commerce in the Supply Chain with Equity Cooperation: Independent or Cooperative?;Mathematics;2024-07-26

5. Optimal coordination contracts for manufacturer and streamer joint emission reduction and low-carbon publicity in a live-streaming supply chain;Environment, Development and Sustainability;2024-06-18

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号京ICP备18003416号-3