Role with the Punches: The Construction and Representation of Amir Khan as a Role Model for Multiethnic Britain

Abstract

This article examines the rapid rise to fame of teenage British Asian boxer Amir Khan following his silver medal at the 2004 Olympic Games, and provides a critical discourse analysis of the way that he was subsequently constructed and represented by politicians and the media as a role model for multiethnic Britain. The analysis demonstrates that in the periods directly after both the 2004 Olympic Games and the 7 July 2005 London bombings, the majority of discourses about, and representations of, Khan were inextricably related to contemporary debates around multiculturalism, national identity, and religious extremism and/or deviance amongst young British Muslim men. This article argues that despite the ostensibly positive portrayals of Khan as an individual, a broader, more critical reading of these texts uncovers how they actually reproduce the contradictions and problems inherent to New Labour's policies on citizenship, community cohesion, the ‘war on terror’ and ‘diversity management’. The article concludes that the almost ubiquitous configuration of Khan as a positive role model is in danger of obscuring the continued existence of discourses and practices of racism and social exclusion in contemporary Britain.