Azeem Rafiq, an Object or a Subject? “Can the Subaltern Speak?”

Abstract

In the extant scholarship, there remains a paucity of research underscoring how Western media frame the identity of Muslim men athletes from diverse backgrounds who challenge the colonial sporting institution (e.g., cricket) with the allegation of racism. There is also a significant lacuna in literature exploring how the identity of a Muslim man athlete is shaped in Eastern media, ensuing his racial accusations against a Western sporting institution. This study aimed to analyze the media’s depiction of Azeem Rafiq after his racism allegations against Yorkshire Cricket Club, contrasting British and South Asian perspectives through neo-Orientalism and postcolonial theory within media framing scholarship. We analyzed data through textual and thematic analysis. The study results unearth that while Rafiq was heralded as a voice against racism by the British media, some media outlets focused on the narratives of exoticism, otherness, and the mysterious “Orient” while discussing Rafiq’s personality. Further, some Pakistani and Indian media outlets portrayed the Western world as a monolithic entity. The study findings also uncovered that numerous times, the Club’s sponsors’ responses were framed within financial and administrative narratives, often overshadowing the underlying issue of structural racism.