The portrayal of men and women in television advertisements: An updated review of 30 studies published since 2000
Author:
Publisher
Wiley
Subject
General Psychology,Arts and Humanities (miscellaneous),Developmental and Educational Psychology,General Medicine
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1467-9450.2009.00772.x/fullpdf
Reference52 articles.
1. Gender stereotypes in Japanese television advertisements;Arima;Sex Roles,2003
2. Gender portrayals in food commercials at different times of the day;Aronovsky;Communications,2008
3. Gender representation in television commercials. Updating an update;Bartsch;Sex Roles,2000
4. Perceived gender based stereotypes in educational technology advertisements;Bollinger;Techtrends,2008
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