Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Perceptions of Hard Sell and Soft Sell Vocal Styles across Countries: Lessons from France and New Zealand

Published:2024-02-08 Issue:3 Volume:37 Page:212-236
ISSN:0891-1762
Container-title:Journal of Global Marketing
language:en
Short-container-title:Journal of Global Marketing

Author:

Desmarais Fabrice¹,Vignolles Alexandra²,Mukherjee Abhishek³

Affiliation:

1. School of Management and Marketing, Waikato Management School, University of Waikato, Hamilton, New Zealand

2. INSEEC Business School, Bordeaux, France

3. School of Accounting and Finance, Waikato Management School, University of Waikato, Hamilton, New Zealand

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/08911762.2024.2311920

Reference89 articles.

1. Afterpay (2022). Gen Z report. Retrieved from https://www.afterpay.com/en-AU/business/access/meet-gen-z---millennials/afterpay-global-gen-z-report

2. Different Impacts of Advertising Appeals on Advertising Attitude for High and Low Involvement Products

3. An international analysis of emotional and rational appeals in services vs goods advertising

4. Alburger, J. R. (1999). The art of voice-acting: The craft and business of performing for voice-over. Focal Press.

5. Brand Positioning through Advertising in Asia, North America, and Europe: The Role of Global Consumer Culture

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP