The effects of sales promotion strategy, product appeal and consumer traits on reminder impulse buying behaviour
Author:
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1470-6431.2009.00770.x/fullpdf
Reference49 articles.
1. Unplanned buying and in-store stimuli in supermarkets;Abratt;Managerial and Decision Economics,1990
2. Measuring the hedonic and utilitarian sources of consumer attitudes;Batra;Marketing Letters,1991
3. Impulse purchasing: a qualitative exploration of the phenomenon;Bayley;Qualitative Market Research: An International Journal,1998
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