The influences of consumer innovativeness and consumer evaluation attributes in the purchase of fashionable ethnic wear in India
Author:
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1470-6431.2009.00823.x/fullpdf
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