Does Consumer Innovativeness Matter in Electrified Vehicle? The Moderation Role of Consumer Involvement
Author:
Affiliation:
1. Newcastle Business School, The University of Newcastle, Newcastle, New South Wales, Australia
2. School of Business, Singapore University of Social Science, Singapore, Singapore
3. Douglas College, New Westminster, British Columbia, Canada
Publisher
Informa UK Limited
Subject
Marketing,Management Information Systems
Link
https://www.tandfonline.com/doi/pdf/10.1080/08961530.2021.1951919
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