Information seeking by female apparel consumers in South Africa during the fashion decision-making process
Author:
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1470-6431.2010.00894.x/fullpdf
Reference74 articles.
1. Controlling the information flow: effects on consumers’ decision making and preferences;Ariely;Journal of Consumer Research,2000
2. Fashion involvement, self-monitoring and the meaning of brands;Auty;Journal of Product and Brand Management,1998
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