Low-literate consumers' use of clothing labels amidst personal and product related challenges
Author:
Affiliation:
1. African Unit for Transdisciplinary Health Research, North-West University; Potchefstroom South Africa
2. Statistical Consultation Services, North-West University; Potchefstroom South Africa
Funder
National Research Foundation (NRF)
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/ijcs.12316/fullpdf
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