Low-literate consumers' use of clothing labels amidst personal and product related challenges

Author:

van Staden Hanlie1,van der Merwe Daleen1,van Aardt Annette1,Ellis Susanna2

Affiliation:

1. African Unit for Transdisciplinary Health Research, North-West University; Potchefstroom South Africa

2. Statistical Consultation Services, North-West University; Potchefstroom South Africa

Funder

National Research Foundation (NRF)

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Reference33 articles.

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3. Breaking myths on emerging consumers in retailing;D'Andrea;International Journal of Retail Distribution and Management,2006

4. The importance of labelling examined in food marketing;Davies;European Journal of Marketing,1994

5. Retailing in post-apartheid South Africa: the strategies positioning of Boardmans;Bruyn;International Journal of Retail Distribution and Management,2011

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2. Consumer perception vs sensory assessment of the quality of clothes of selected brands available on the Polish market;Journal of Fashion Marketing and Management: An International Journal;2021-06-15

3. The textile products labelling analysis and requirements;Fashion and Textiles;2020-04-15

4. Low literacy, policy and consumer vulnerability: Are we really doing enough?;International Journal of Consumer Studies;2020-02-11

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