Paradigm, methodology and method: intellectual integrity in consumer scholarship-Reference-Cited by-同舟云学术

Paradigm, methodology and method: intellectual integrity in consumer scholarship

Published:2010-05-05 Issue:4 Volume:34 Page:419-427
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:

Author:

McGregor Sue L.T.,Murnane Jennifer A

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1470-6431.2010.00883.x/fullpdf

Reference34 articles.

1. Alaranta , M. 2006 Combining Theory-Testing and Theory-Building Analyses of Case Study Data http://is2.lse.ac.uk/asp/aspecis/20060059.pdf

2. Dash , K.K. 2005 Online Research Methods Resource: Module - Selection of the Research Paradigm and Methodology http://www.celt.mmu.ac.uk/researchmethods/Modules/Selection_of_methodology/index.php

3. What good is polarizing research into qualitative and quantitative?;Ercikan;Educational Researcher,2006

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