Impact of Reference Prices on Product Positioning and Profits-Reference-Cited by-同舟云学术

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Impact of Reference Prices on Product Positioning and Profits

Published:2020-01-06 Issue:4 Volume:29 Page:882-892
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Prod Oper Manag

Author:

Mehra Amit¹^ORCID,Sajeesh Sajeesh²,Voleti Sudhir³

Affiliation:

1. Naveen Jindal School of Management The University of Texas at Dallas Richardson Texas75080 USA

2. College of Business University of Nebraska ‐ Lincoln Lincoln Nebraska68588 USA

3. Indian School of Business Gachibowli Hyderabad Telangana500032 India

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.13144

Reference47 articles.

1. The Impact of Capacity Costs on Product Differentiation in Delivery Time, Delivery Reliability, and Price

2. A Comparative Analysis of Reference Price Models

3. Database Paper—The IRI Marketing Data Set

4. A Relationship between Market Share Elasticities and Brand Switching Probabilities

5. Strategic segmentation using outlet malls

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1. Optimal decisions of construction and demolition waste recycling based on reference green effect under different subsidy models;Computers & Industrial Engineering;2024-10

2. Designing manufacturer’s new product technology for a closed-loop supply chain with consumer context effect;Transportation Research Part E: Logistics and Transportation Review;2024-08

3. Adoption Strategies of E-Commerce Consumer Credit Services: A Dual-channel Competition Perspective;International Journal of Production Economics;2024-08

4. How to leverage blockchain to react to consumer reference effects and develop a distribution strategy in online retailing?;Transportation Research Part E: Logistics and Transportation Review;2024-07

5. The two‐stage presale pricing for online products considering anchoring effect and payment pain reduction;Managerial and Decision Economics;2024-05-02

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