Strategic segmentation using outlet malls

Author:

Coughlan Anne T.,Soberman David A.

Publisher

Elsevier BV

Subject

Marketing

Reference31 articles.

1. Mail vs. mall: A strategic analysis of competition between direct marketers and conventional retailers;Balasubramanian;Marketing Science,1998

2. Mall tourists;Beddingfield;U.S. News and World Report,1998

3. Bell, D. R., Wang, Y., & Padmanabhan, V. (2002). An explanation for partial forward integration: Why manufacturers become marketers. mimeo. Wharton School, University of Pennsylvania, Philadelphia.

4. Retail leasing: The determinants of shopping center rents;Benjamin;AREUA Journal,1990

5. A theory of distribution channel structure;Bucklin,1966

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