Publisher
Springer International Publishing
Reference15 articles.
1. Ngwe, D. (2017, July–August). Why outlet stores exist: Averting cannibalization in product line extensions. Marketing Science, 36(4), 523–541.
2. Zhang Z. (2014, April) The secret of outlets: It is likely to close down if open in the city centre http://finance.sina.com.cn/360desktop/roll/20140429/015218952029.shtml. Accessed July 6, 2022
3. Whyatt, G. (2008). Which factory outlet centre? The UK consumer’s selection criteria. Journal of Retailing and Consumer Services, 15, 315–323.
4. Birkett, N. (2000). Factory outlets across Europe. European Retail Digest, 26, 47.
5. Bush, A. J., & Grant, E. S. (1995). The potential impact of recreational shoppers on mall intercept interviewing: an exploratory study. Journal of Marketing (Fall), 73–83.