The Potential Impact of Recreational Shoppers on Mall Intercept Interviewing: An Exploratory Study
Author:
Affiliation:
1. University of Memphis
2. University of New Brunswick
Publisher
Informa UK Limited
Subject
Marketing
Link
https://www.tandfonline.com/doi/pdf/10.1080/10696679.1995.11501707
Reference24 articles.
1. Extending the concept of shopping: An investigation of browsing activity
2. An Assessment of the Mall Intercept as a Data Collection Method
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