SOME SOURCES OF BIAS IN CONSUMER TESTING
Author:
Publisher
Wiley
Subject
Sensory Systems,Food Science
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-459X.1986.tb00169.x/fullpdf
Reference13 articles.
1. P.H. Benson, 1970 . Consumer biases in blind product testing . Proc. 78th Annual Conv. APA, Vol. 5 , 731 .
2. Position Bias in Multiple-Choice Questions
3. Presentation Order Effects in Product Taste Tests
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