Antecedents and Consequences of Creativity in Product Innovation Teams
Author:
Publisher
Wiley
Subject
Management of Technology and Innovation,Strategy and Management
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1540-5885.2012.00887.x/fullpdf
Reference45 articles.
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4. Structural equation modeling in practice: A review and recommended two-step approach;Anderson;Psychological Bulletin,1988
5. In search of the marketing imagination: Factors affecting the creativity of marketing programs for mature products;Andrews;Journal of Marketing Research,1996
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