New Product Development 2.0: Preference Markets-How Scalable Securities Markets Identify Winning Product Concepts and Attributes*-Reference-Cited by-同舟云学术

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New Product Development 2.0: Preference Markets-How Scalable Securities Markets Identify Winning Product Concepts and Attributes*

Published:2010-10-15 Issue:7 Volume:27 Page:937-954
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:en
Short-container-title:

Author:

Dahan Ely,Soukhoroukova Arina,Spann Martin

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1540-5885.2010.00763.x/fullpdf

Reference55 articles.

1. Blanchard , O.J. Watson , M.W. 1982

2. Chen , K.-Y. Plott , C.R. 2002

3. The Effect of Word of Mouth on Sales;Chevalier;Journal of Marketing Research,2006

4. Cowgill , B. Wolfers , J. Zitzewitz , E. 2008

5. The Virtual Customer;Dahan;Journal of Product Innovation Management,2002

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