The Effects of Competition in Short Product Life-Cycle Markets: The Case of Motion Pictures-Reference-Cited by-同舟云学术

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The Effects of Competition in Short Product Life-Cycle Markets: The Case of Motion Pictures

Published:2010-05 Issue:3 Volume:27 Page:349-361
ISSN:0737-6782
Container-title:Journal of Product Innovation Management
language:en
Short-container-title:

Author:

Calantone Roger J.,Yeniyurt Sengun,Townsend Janell D.,Schmidt Jeffrey B.

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1540-5885.2010.00721.x/fullpdf

Reference45 articles.

1. There Is No Aggregation Bias;Allenby;Journal of Business and Economic Statistics,1991

2. Movie Genres;Austin;Current Research in Film: Audiences, Economics, and the Law,1987

3. An Empirical Investigation of Signaling in the Motion Picture Industry;Basuroy;Journal of Marketing Research,2006

4. Too Little, Too Early;Bayus;Journal of Marketing Research,1997

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