Author:
Soukhoroukova Arina,Spann Martin,Skiera Bernd
Subject
Management of Technology and Innovation,Strategy and Management
Reference65 articles.
1. Building brands;Ataman;Marketing Science,2008
2. Perspective: Trends and drivers of success in NPD practices: Results of the 2003 PDMA best practices study;Barczak;Journal of Product Innovation Management,2009
3. Prediction market accuracy in the long run;Berg;International Journal of Forecasting,2008
4. How entrepreneurs craft strategies that work;Bhide;Harvard Business Review,1994
Cited by
107 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献