Using internal marketing to improve organizational commitment and service quality
Author:
Publisher
Wiley
Subject
General Nursing
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1365-2648.2011.05696.x/fullpdf
Reference54 articles.
1. The impact of internal marketing activities on external marketing outcomes;Bansal;Journal of Quality Management,2001
2. The moderator-mediator variable distinction in social psychological research: conceptual, strategic, and statistical considerations;Baron;Journal of Personality and Social Psychology,1986
3. Quality perceptions in the financial service sector: the potential impact of internal marketing;Boshoff;International Journal of Service Industry Management,1996
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