When eWOM becomes cynical
Author:
Affiliation:
1. Consumer Behavior Research Group, EGADE Business School, Tecnologico de Monterrey; Monterrey Mexico
2. Tecnológico de Monterrey, Ave. Eugenio Garza Lagüera y Rufino Tamayo s/n, Valle Oriente, Garza García; Nuevo León México
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
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