Describing brown as green: an examination of the relationship between greenwashing and consumer negative emotive outcomes-Reference-Cited by-同舟云学术

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Describing brown as green: an examination of the relationship between greenwashing and consumer negative emotive outcomes

Published:2024-06-22 Issue:1 Volume:11 Page:
ISSN:2331-1975
Container-title:Cogent Business & Management
language:en
Short-container-title:Cogent Business & Management

Author:

Ibrahim Nnindini Sayibu¹^ORCID,Dankwah Justice Boateng²^ORCID

Affiliation:

1. Department of Distance Education, School of Continuing and Distance Education, University of Ghana, Accra, Ghana

2. School of Arts and Social Sciences Department of Entrepreneurship and Business Sciences, University of Energy and Natural Resources, Sunyani, Ghana

Publisher

Informa UK Limited

Link

https://www.tandfonline.com/doi/pdf/10.1080/23311975.2024.2367781

Reference117 articles.

1. When sustainability backfires: A review on the unintended negative side‐effects of product and service sustainability on consumer behavior

2. A market modeling review study on predicting Malaysian consumer behavior towards widespread adoption of PHEV/EV

3. Green purchase intention: Effects of electronic service quality and customer green psychology

4. Impact of consumer animosity, boycott participation, boycott motivation, and product judgment on purchase readiness or aversion of Kurdish consumers in Iraq

5. How does greenwashing affect green branding equity and purchase intention? An empirical research

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