Going green to fit in - understanding the impact of social norms on pro-environmental behaviour, a cross-cultural approach
Author:
Affiliation:
1. Academic Unit for Marketing, Faculty of Economics, University of Ljubljana; Ljubljana Slovenia
2. Thema (UMR CNRS 8184), University of Cergy-Pontoise, Cergy-Pontoise Cedex; France
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Reference59 articles.
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4. The impact of norms and assumed consequences on recycling behavior;Bratt;Environment and Behavior,1999
5. The moderating effect of perceived lack of facilities on consumers’ recycling intentions;Chen;Environment and Behavior,2010
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