The Moderating Effect of Perceived Lack of Facilities on Consumers’ Recycling Intentions

Abstract

With Municipal solid waste (MSW) management turning into a global problem, capitalizing on resource residuals is one way to ensure sustained material well-being. An extended Theory of Planned Behavior (TPB) research model that incorporates moral norms and consequences of recycling is built for probing consumers’ behavioral intentions to recycle waste. Perceived lack of facilities is adopted as a moderator to further examine its impacts on the hypothetical relationships in this extended TPB model. The results from an empirical study of Taiwan indicate that the extended TPB model is a useful research framework to explain consumers’ recycling intentions and that consumers’ perceived lack of facilities also exerts moderating effects on determining consumers’ recycling intentions. Based on the findings, some constructive suggestions are provided to the policy makers to strengthen consumers’ recycling intentions in Taiwan.