The formation of consumers' warmth and competence impressions of corporate brands: The role of corporate associations
Author:
Affiliation:
1. Research Center, School of Economics and Business University of Ljubljana Ljubljana Slovenia
2. Department of Marketing, School of Economics and Business University of Ljubljana Ljubljana Slovenia
Funder
Javna Agencija za Raziskovalno Dejavnost RS
Publisher
Wiley
Subject
Strategy and Management,Business and International Management
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/emre.12509
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