Dynamic pricing: when to entice brand switching and when to reward consumer loyalty-Reference-Cited by-同舟云学术

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Dynamic pricing: when to entice brand switching and when to reward consumer loyalty

Published:2010-11-08 Issue:4 Volume:41 Page:674-685
ISSN:0741-6261
Container-title:The RAND Journal of Economics
language:en
Short-container-title:

Author:

Chen Yongmin,Pearcy Jason

Publisher

Wiley

Subject

Economics and Econometrics

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1756-2171.2010.00116.x/fullpdf

Reference17 articles.

1. Competitive Non-Linear Pricing and Bundling;Armstrong;Review of Economic Studies,2009

2. Banerjee , A. and Summers , L.H. On Frequent Flyer Programs and Other Loyalty-Inducing Economic Arrangements 1987

3. Are Loyalty-Rewarding Pricing Schemes Anti-Competitive;Caminal;International Journal of Industrial Organization,2007

4. Endogenous Switching Costs in a Duopoly Model;Caminal;International Journal of Industrial Organization,1990

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