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Brand equity and corporate debt structure

Published:2022-03-14 Issue:7-8 Volume:49 Page:1077-1112
ISSN:0306-686X
Container-title:Journal of Business Finance & Accounting
language:en
Short-container-title:Business Fin & Account

Author:

Mauer David C.¹,Villatoro Natalia²,Zhang Yilei¹

Affiliation:

1. Department of Finance, Belk College of Business University of North Carolina at Charlotte Charlotte North Carolina USA

2. Department of Finance, Belk College of Business University of North Carolina at Charlotte Belk College of Business Charlotte North Carolina USA

Publisher

Wiley

Subject

Finance,Business, Management and Accounting (miscellaneous),Accounting

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/jbfa.12597

Reference72 articles.

1. Leveraging the Corporate Brand

2. The Trade-Off Theory of Corporate Capital Structure

3. Revenue Premium as an Outcome Measure of Brand Equity

4. Mostly Harmless Econometrics

Cited by 13 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Brand equity and financial performance: an institutional view;Marketing Intelligence & Planning;2024-07-12

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3. The impact of trademark intensity on firm performance: Unraveling the role of product market competition, total factor productivity, and SG&A efficiency;Managerial and Decision Economics;2024-05-03

4. Brand capital and debt choice;International Review of Financial Analysis;2024-05

5. Unlocking the Collateral Value of Trademarks: The Role of Asset Redeployability;SSRN Electronic Journal;2024

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