Comparing low sensory enabling ( <scp>LSE</scp> ) and high sensory enabling ( <scp>HSE</scp> ) virtual product presentation modes in e‐commerce-Reference-Cited by-同舟云学术

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Comparing low sensory enabling ( LSE ) and high sensory enabling ( HSE ) virtual product presentation modes in e‐commerce

Published:2022-03-13 Issue:5 Volume:32 Page:1034-1063
ISSN:1350-1917
Container-title:Information Systems Journal
language:en
Short-container-title:Information Systems Journal

Author:

Kinzinger Arno¹^ORCID,Steiner Winfried¹,Tatzgern Markus²,Vallaster Christine³

Affiliation:

1. Department of Marketing Clausthal University of Technology Clausthal‐Zellerfeld Germany

2. Department of Game Development and Mixed Reality Salzburg University of Applied Sciences Puch/Salzburg Austria

3. Department of Marketing and Relationship Management Salzburg University of Applied Sciences Puch/Salzburg Austria

Publisher

Wiley

Subject

Computer Networks and Communications,Information Systems,Software

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/isj.12382

Reference96 articles.

1. Nature and Operation of Attitudes

2. A Bayesian analysis of attribution processes.

3. Conceptualising and modelling virtual product experience for online retailers

4. The Role of Telepresence and User Engagement in Co-Creation Value and Purchase Intention: Online Retail Context

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