THE EFFECT OF DIRECT TO CONSUMER TELEVISION ADVERTISING ON THE TIMING OF TREATMENT
Author:
Publisher
Wiley
Subject
Economics and Econometrics,General Business, Management and Accounting
Link
http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1465-7295.2009.00215.x/fullpdf
Reference35 articles.
1. “The Transition of Land to Urban Use.”;Arnott;Journal of Political Economy,1979
2. “The Timing of Initial Public Offerings.”;Benninga;Journal of Financial Economics,2005
3. “The Effect of Direct to Consumer Television Advertising on Physician Prescribing Behavior for the Treatment of Osteoarthritis.”;Bradford;Health Affairs,2006
4. “Direct-to-Consumer Advertising and the Demand for Cholesterol-Reducing Drugs.”;Calfee;Journal of Law and Economics,2002
5. “The Intensity and Timing of Investment: The Case of Land.”;Capozza;American Economic Review,1994
Cited by 13 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Physicians Treating Alzheimer’s Disease Patients Should Be Aware that Televised Direct-to-Consumer Advertising Links More Strongly to Drug Utilization in Older Patients;Journal of Alzheimer's Disease;2021-06-01
2. Advertising Regulations in Pharmaceutical Markets: Product versus Enlightenment;SSRN Electronic Journal;2019
3. Physicians’ perspective regarding direct to consumer marketing of nutraceuticals products;Pakistan Journal of Medical Sciences;2018-05-24
4. Physicians’ attitude towards direct to consumer advertising of pharmaceutical drugs;International Journal of Pharmaceutical and Healthcare Marketing;2017-04-03
5. Prescription drug advertising, disease knowledge, and older adults’ optimistic bias about the future risk of alzheimer’s disease;Health Communication;2015-09-11
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3