How Direct-To-Consumer Television Advertising For Osteoarthritis Drugs Affects Physicians’ Prescribing Behavior-Reference-Cited by-同舟云学术

How Direct-To-Consumer Television Advertising For Osteoarthritis Drugs Affects Physicians’ Prescribing Behavior

Published:2006-09 Issue:5 Volume:25 Page:1371-1377
ISSN:0278-2715
Container-title:Health Affairs
language:en
Short-container-title:Health Affairs

Author:

Bradford W. David,Kleit Andrew N.,Nietert Paul J.,Steyer Terrence,McIlwain Thomas,Ornstein Steven¹

Affiliation:

1. Center for Health Economic and Policy Studies, Department of Health Administration and Policy, at the Medical University of South Carolina (MUSC) in Charleston

Publisher

Health Affairs (Project Hope)

Subject

Health Policy

Reference16 articles.

1. T. Nordenberg , “TV Drug Ads That Make Sense,”Consumers’ Research Magazine81, no. 3 ( 1998 ): 28 –31

2. M. Schumann , “Top 100 Megabrands: Chevrolet Leads the Race along Megabrand Road, but Marketers Hit 2001 Potholes,”Advertising Age72, no. 1 ( 2001 ): 1 .

3. Risk of Cardiovascular Events Associated With Selective COX-2 Inhibitors

4. Risk of Cardiovascular Events Associated With Selective COX-2 Inhibitors

5. Matching Prescription Drugs and Consumers

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