In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value

Author:

Bornemann Torsten,Schöler Lisa,Homburg Christian

Publisher

Wiley

Subject

Management of Technology and Innovation,Strategy and Management

Reference79 articles.

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3. How do institutional actors in the financial market assess companies' product design? The quasi-rational evaluative schemes;Aspara;Knowledge, Technology and Policy,2009

4. The influence of product design evaluations on investors' willingness to invest in companies: Theory and experiment with Finnish individual investors;Aspara;Design Management Journal,2011

5. Trying to consume;Bagozzi;Journal of Consumer Research,1990

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