What drives subscribing to premium in freemium services? A consumer value‐based view of differences between upgrading to and staying with premium
Author:
Affiliation:
1. Turku School of Economics University of Turku Turku FI‐20014 Finland
2. Department of Future Technologies University of Turku Turku Finland
3. Sauder School of Business University of British Columbia Vancouver Canada
Funder
Kulttuurin ja Yhteiskunnan Tutkimuksen Toimikunta
Publisher
Wiley
Subject
Computer Networks and Communications,Information Systems,Software
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/isj.12262
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