The Long-Term Effects of E-Advertising: The Influence of Internet Pop-ups Viewed at a Low Level of Attention in Implicit Memory-Reference-Cited by-同舟云学术

The Long-Term Effects of E-Advertising: The Influence of Internet Pop-ups Viewed at a Low Level of Attention in Implicit Memory

Published:2013-10-07 Issue:2 Volume:19 Page:274-293
ISSN:1083-6101
Container-title:Journal of Computer-Mediated Communication
language:en
Short-container-title:J Comput-Mediat Comm

Author:

Courbet Didier¹,Fourquet-Courbet Marie-Pierre²,Kazan Roland¹,Intartaglia Julien³

Affiliation:

1. Aix-Marseille University, IRSIC EA 4262, 13100, Aix-en-Provence, France

2. Aix-Marseille University; IRSIC EA 4262, 13000, Marseille France

3. Business School of Administration, Arc Neuchâtel, Switzerland

Publisher

Oxford University Press (OUP)

Subject

Computer Networks and Communications,Computer Science Applications

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4. L'influence publicitaire en l'absence de souvenir des messages: les effets implicites de la simple exposition aux marques;Courbet;Cahiers Internationaux de Psychologie Sociale,2003

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