Peer influence on teenagers’ preference for brand name food products: The mediation effect of peer identity-Reference-Cited by-同舟云学术

Peer influence on teenagers’ preference for brand name food products: The mediation effect of peer identity

Author:

Zhang Hongli¹,Li Ruiqin²,Veeck Ann³^ORCID,Yu Hongyan⁴

Affiliation:

1. Business School Jilin University Changchun P.R. China

2. Business School Renmin University of China Beijing P.R.China

3. Department of Marketing Haworth College of Business Western Michigan University Kalamazoo Michigan USA

4. Business School Sun Yat‐Sen University Guangdong P.R. China

Funder

Fundamental Research Funds for the Central Universities

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

Reference142 articles.

3. Groups of the same age and the influence on the socialization of the teenagers;Bao X. M.;Journal of Shenyang College of Education,2001

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