Does online chatter matter for consumer behaviour? A priming experiment on organic food
Author:
Affiliation:
1. TUM School of Management, Chair of Marketing and Consumer Research Technical University of Munich Freising‐Weihenstephan Germany
2. School of Business and Social Sciences, Department of Management Aarhus University Aarhus V Denmark
Funder
Studienstiftung des Deutschen Volkes
Publisher
Wiley
Subject
Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12732
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4. Unstructured data in marketing;Balducci B.;Journal of the Academy of Marketing Science,2018
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