Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach-Reference-Cited by-同舟云学术

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Antecedents and moderators of consumer adoption toward AR‐enhanced virtual try‐on technology: A stimulus‐organism‐response approach

Published:2021-11-12 Issue: Volume: Page:
ISSN:1470-6423
Container-title:International Journal of Consumer Studies
language:en
Short-container-title:Int J Consum Stud

Author:

Lee Hanna¹^ORCID,Xu Yingjiao²^ORCID,Porterfield Anne²^ORCID

Affiliation:

1. Sigmund Weis School of Business Susquehanna University Selinsgrove Pennsylvania USA

2. Wilson College of Textiles North Carolina State University Raleigh North Carolina USA

Publisher

Wiley

Subject

Marketing,Public Health, Environmental and Occupational Health,Economics and Econometrics,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/ijcs.12760

Reference77 articles.

1. The Influence of Mixed Reality on Satisfaction and Brand Loyalty in Cultural Heritage Attractions: A Brand Equity Perspective

2. Evaluating garments in augmented reality when shopping online;Baytar F.;Journal of Fashion Marketing & Management,2020

3. Flow theory in the information systems life cycle: The state of the art and future research agenda

4. Augmented Reality and Virtual Reality in Physical and Online Retailing: A Review, Synthesis and Research Agenda

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