Are Franchisors with International Operations Different from Those Who Are Domestic Market Oriented?*-Reference-Cited by-同舟云学术

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Are Franchisors with International Operations Different from Those Who Are Domestic Market Oriented?*

Published:2007-03-12 Issue:2 Volume:45 Page:179-193
ISSN:0047-2778
Container-title:Journal of Small Business Management
language:en
Short-container-title:

Author:

Elango B.

Publisher

Informa UK Limited

Reference40 articles.

1. Towards a Macro Environmental Model of International Franchising;Alon;Multinational Business Review,1999

2. International Market Expansion for New High Tech Products through Franchising;Ayal;Journal of High Technology Management Research,1990

3. International Outlook of US-Based Franchisors;Aydin;International Marketing Review,1989

4. International Outlook of U.S.-Based Franchisers;Aydin;International Marketing Review,1990

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