Couponing as a Promotional Tool: Consumers Do Benefit-Reference-Cited by-同舟云学术

登录注册会员服务联系我们

Couponing as a Promotional Tool: Consumers Do Benefit

Published:1985-12 Issue:2 Volume:19 Page:316-327
ISSN:0022-0078
Container-title:Journal of Consumer Affairs
language:en
Short-container-title:

Author:

ANTIL JOHN H.

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-6606.1985.tb00359.x/fullpdf

Reference27 articles.

1. Cents-off Couponing and Consumer Purchasing Behavior

2. Retailing May Have Overdosed on Coupons Business Week 1983 147 148

3. Consumer Response to Promotional Deals;Cotton;Journal of Marketing,1978

4. English , M. Like em or Not, Coupons Surely Here to Stay Advertising Age 1983 M26 M29

Cited by 7 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis;Production and Operations Management;2022-10-20

2. Psychologische Grundlagen des Couponing;Handbuch Couponing;2003

3. Couponing as a Horizontal and Vertical Strategy: Theory and Effects;Contributions to Economics;1999

4. Couponing as a Horizontal and Vertical Strategy: Theory and Effects;SSRN Electronic Journal;1997

5. Money-off coupons and the consumer: are they worth the effort?;Journal of Consumer Studies and Home Economics;1992-12

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370

www.globalauthorid.com

TOP