Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis-Reference-Cited by-同舟云学术

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Post‐promotion redemption, exposure, and spillover effects of electronic coupons: An empirical analysis

Published:2022-10-20 Issue:2 Volume:32 Page:603-617
ISSN:1059-1478
Container-title:Production and Operations Management
language:en
Short-container-title:Production & Oper Manag

Author:

Zhang Xingyue (Luna)¹,Yao Yuliang²,Zhang Jiantong³,Fang Chencheng⁴

Affiliation:

1. Milgard School of Business University of Washington Tacoma Tacoma Washington USA

2. College of Business Lehigh University Bethlehem Pennsylvania USA

3. School of Economics and Management Tongji University Shanghai China

4. Bonn Graduate School of Economics University of Bonn Bonn Germany

Publisher

Wiley

Subject

Management of Technology and Innovation,Industrial and Manufacturing Engineering,Management Science and Operations Research

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1111/poms.13889

Reference43 articles.

1. Couponing as a Promotional Tool: Consumers Do Benefit

2. The Persistence and Transfer of Learning in Industrial Settings

3. Analyzing Incremental Sales from a Direct Mail Coupon Promotion

4. Sales promotion: The long and the short of it

5. How Promotions Work

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Retail Platform Analytics: Practice, Literature, and Future Research;Production and Operations Management;2024-04-17

2. The Sales Impacts of Traffic Acquisition Promotion in Live-Streaming Commerce;Production and Operations Management;2024-03-04

3. Impact of promotion design on retail operating performance: Evidence from Chinese Chain retailers;Electronic Commerce Research;2024-02-29

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