Author:
BEARDEN WILLIAM O.,OLIVER RICHARD L.
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Reference36 articles.
1. Unobservable Variables in Structural Equation Models with an Application in Industrial Selling;Aaker;Journal of Marketing Research,May 1979
2. A Taxonomy of Consumer Satisfaction/Dissatisfaction Measures;Andreasen;Journal of Consumer Affairs,Winter 1977
3. Consumers Complain-Does Business Respond;Andreasen;Harvard Business Review,JulyAugust 1977
4. Role of Product-Related Conversations in the Diffusion of a New Product;Arndt;Journal of Marketing Research,August 1967
Cited by
82 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献