Author:
CARSKY MARY L.,DICKINSON ROGER,SMITH MARY F.
Subject
General Economics, Econometrics and Finance,Sociology and Political Science
Reference55 articles.
1. “Promotion Investments that Keep Paying Off,”;Bhasin;Journal of Consumer Marketing,1989
2. “Coupons Set Another Record”;Marketing News,1993
3. “Estimating the Returns to Informed Decision-Making,”;Cude;The Journal of Consumer Affairs,1987
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献