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Susceptibility to goods on promotion in supermarkets

  • Published:1996-10 Issue:4 Volume:3 Page:233-239
  • ISSN:0969-6989
  • Container-title:Journal of Retailing and Consumer Services
  • language:en
  • Short-container-title:Journal of Retailing and Consumer Services

Author:

Thomas Art,Garland Ron

Publisher

Elsevier BV

Subject

Marketing

Reference21 articles.

1. Point of purchase displays are becoming a matter of consumer convenience;Agnew;Marketing News,1987

2. The coupon prone consumer: some findings based on purchase behaviour across product classes;Bawa;Journal of Marketing,1987

3. Identifying the deal-prone segment;Blattberg;Journal of Marketing Research,1978

4. A two-state model of purchase incidence and brand choice;Bucklin;Marketing Science,1991

5. Toward consumer efficiency: a model for improved buymanship;Carsky;Journal of Consumer Affairs,1995

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