Playing With Food: Content Analysis of Food Advergames-Reference-Cited by-同舟云学术

Playing With Food: Content Analysis of Food Advergames

Published:2009-02-17 Issue:1 Volume:43 Page:129-154
ISSN:0022-0078
Container-title:Journal of Consumer Affairs
language:en
Short-container-title:

Author:

LEE MIRA,CHOI YOONHYEUNG,QUILLIAM ELIZABETH TAYLOR,COLE RICHARD T.

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/j.1745-6606.2008.01130.x/fullpdf

Reference66 articles.

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5. The 30-Second Effect: An Experiment Revealing the Impact of Television Commercials on Food Preferences of Preschoolers;Borzekowski;Journal of the American Dietetic Association,2001

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