The 30-Second Effect

Author:

BORZEKOWSKI DINA L.G,ROBINSON THOMAS N

Publisher

Elsevier BV

Subject

Nutrition and Dietetics,Food Science

Reference30 articles.

1. Lyle JL, Hoffman HR. Explorations in patterns of television viewing by preschool-age children. In: Rubinstein EA, Comstock GA, Murray JP, eds. Television in Day-to-day Life: Patterns of Use. Washington, DC: Government Printing Office; 1972. Television and Social Behavior, Vol 4.

2. Brand logo recognition by children aged 3 to 6 years;Fischer;JAMA.,1991

3. Borzekowski, DLG. Watching what they eat: a content analysis of televised food references reaching preschool children. J Health Commun. In press.

4. Advertised foods on children's television;Taras;Arch Pediatr AdolescMed.,1995

5. Food advertisements during children's Saturday morning television programming;Kotz;JAm DietAssoc.,1994

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