An Investigation of Factors Contributing to Consumer Brand Confusion

Author:

FOXMAN ELLEN R.,MUEHLING DARREL D.,BERGER PHIL W.

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Reference43 articles.

1. The Effects of Frequency Knowledge on Consumer Decision Making;Alba;Journal of Consumer Research,1987

2. Relationship Between Perceptual Style and Driver Reaction to an Emergency Situation;Barrett;Journal of Applied Psychology,1968

3. A Theoretical Model for the Study of Product Importance Perceptions;Bloch;Journal of Marketing,1983

4. Techniques for Ascertaining Likelihood of Confusion and the Meaning of Advertising Communications;Boal;The Trademark Reporter,1983

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