Recognizing Consumer Issues in DTC Pharmaceutical Advertising

Author:

ROYNE MARLA B.,MYERS SUSAN D.

Publisher

Wiley

Subject

General Economics, Econometrics and Finance,Sociology and Political Science

Reference44 articles.

1. Memory and Comprehension of Magazine-based Prescription Drug Advertisements Among Young and Old Adults;Abernathy;Journal of Current Issues and Research in Advertising,2006

2. Aikin , K.J. J.L. Swasy A.C. Braman 2004 Patient and Physician Attitudes and Behaviors Associated with DTC Promotion of Prescription Drugs-Summary of FDA Survey Research Results http://www.fda.gov/cder/ddmac/researchka.htm

3. The Verdict from ALLHAT-Thiazide Diuretics Are the Preferred Initial Therapy for Hypertension;Appel;Journal of the American Medical Association,2002

4. FDA Would Up PDUFA for DTC Reviews;Arnold;Medical Marketing & Media,2007a

5. Congress Eye Restrictions on DTC, Med Ed;Arnold;Medical Marketing & Media,2007b

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