Effects of program-advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements-Reference-Cited by-同舟云学术

Effects of program-advertisement congruity and advertisement emotional appeal on memory for health and safety advertisements

Published:2013-12-10 Issue:1 Volume:44 Page:60-70
ISSN:0021-9029
Container-title:Journal of Applied Social Psychology
language:en
Short-container-title:J Appl Soc Psychol

Author:

Furnham Adrian¹,Goh Mei Fang¹

Affiliation:

1. University College London

Publisher

Wiley

Subject

Social Psychology

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/jasp.12200/fullpdf

Reference39 articles.

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