What's for Sale at Canadian Universities? A Mixed-Methods Analysis of Promotional Strategies-Reference-Cited by-同舟云学术

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What's for Sale at Canadian Universities? A Mixed-Methods Analysis of Promotional Strategies

Published:2016-12-20 Issue:1 Volume:71 Page:53-74
ISSN:0951-5224
Container-title:Higher Education Quarterly
language:en
Short-container-title:Higher Education Quarterly

Author:

Pizarro Milian Roger¹

Affiliation:

1. University of Toronto

Publisher

Wiley

Subject

Education

Link

http://onlinelibrary.wiley.com/wol1/doi/10.1111/hequ.12108/fullpdf

Reference83 articles.

1. Paying for the Party

2. Part of the University Lexicon”: Marketing and Ontario Universities, 1990-2013;Bolan;Canadian Journal of Communication,2013

3. How Canadian Universities Use Social Media to Brand Themselves;Belanger;Tertiary Education and Management,2014

Cited by 20 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Strategic management in higher education: conceptual insights, lessons learned, emerging challenges;Tertiary Education and Management;2023-12

2. DPMS: Data-Driven Promotional Management System of Universities Using Deep Learning on Social Media;Applied Sciences;2023-11-14

3. Markers of entanglement: Survival strategies within the neoliberal university and the promise of carceral futures;Punishment & Society;2023-07-27

4. Higher Educational Institution (HEI) Promotional Management Support System Through Sentiment Analysis for Student Intake Improvement;IEEE Access;2023

5. Análisis del discurso educacional en páginas webs de universidades chilenas: El caso de enfermería;Revista Electrónica Educare;2022-08-22

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