Celebrity endorsements, whitening products, and consumer purchase intentions: A review of literature
Author:
Affiliation:
1. University of Central Punjab Lahore Pakistan
2. University Sultan Zainal Abidin Kuala Terengganu Malaysia
3. Lahore Garrison University Lahore Pakistan
4. University of Gujrat Gujrat Pakistan
Publisher
Wiley
Subject
Dermatology
Link
https://onlinelibrary.wiley.com/doi/pdf/10.1111/jocd.14903
Reference70 articles.
1. Effects of a Tailored Text Messaging Intervention Among Diverse Adults With Type 2 Diabetes: Evidence From the 15-Month REACH Randomized Controlled Trial
2. Effect of celebrity endorsement on telecommunication companies’ reputation
3. The future of social media in marketing
4. Impact of Media Advertisements on Consumer Behaviour
5. The impact of celebrity-following activities on endorsement effectiveness on microblogging platforms
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